Press Release
 
FOR IMMEDIATE RELEASE
Contact: Derek McIver
Public Relations, Ictus Initiative
617.717.8294, Derek@IctusInitiative.com

MAKING PEACE WITH YOUR WEIGHT BEGINS
WITH HOW YOU SEE YOURSELF
 
"Love The Woman in the Mirror" Shares Secrets to Losing 100 Pounds

Boston, MA (April 28, 2010) - Acanthus Publishing announces the release of a new eBook by Betty-Ann Heggie, Love the Woman in the Mirror: Six Stilletto Steps to Making Peace with Weight. The 59-page full color eBook shares the author's balanced process for losing weight and demonstrates how every step of a weight-loss quest must flow from an internal desire. Like many overweight women, Betty-Ann felt enormous external pressure to go on a diet. She overcame the pressures around her and lost an incredible 100 pounds, gained it back and lost it again. She credits her success to her ability to love the woman in the mirror.
 
While she had a loving husband who told her how beautiful she was, she also received constant reminders that she didn't measure up to society's ideal body image. Her high visibility corporate job intensified the pressure as co-workers made it clear that as the spokesperson she needed to lose weight to present a better image for the company. Rather than provide the motivation to slim down, these external pressures overwhelmed her, causing her weight to spin out of control. For women who want to lose weight but feel overwhelmed by external pressures, Betty-Ann provides a new mindset that is at once helpful and motivational.
 
"I discovered that the secret to weight loss was making peace with my own self-image and finding internal motivations to get my weight under control," comments Betty-Ann, also known as the Stilletto Chick. "Once I understood that, I was able to approach weight loss in a peaceful and healthy way. Now, I hope that my experience will inspire other women to take a similar journey."
 
In Love the Woman in the Mirror, Betty-Ann shares the secrets of how she made peace with her body, enlisted friends and family to help her along, rigorously prepared for the journey ahead of her, and conquered the numerous obstacles she encountered on the way to success.
 
Love the Woman in the Mirror can be purchased on Betty-Ann's website, www.StillettoChick.com, for $9.99 as a downloadable pdf. The eBook will soon be available in formats compatible with eReaders, including the Amazon Kindle, Sony Reader, iPad, Nook, and Kobo. Please contact Derek McIver at the Ictus Initiative for review copies or to arrange an interview with the author.
 
About Betty-Ann Heggie:
Betty-Ann Heggie grew up working in a family business. After graduating from the University of Saskatchewan, she climbed the corporate ladder to become a senior VP at the world's largest fertilizer company. Both her clients and peers named her Canada's Top Investor Relations Officer and she is now a member of Canada's Top 100 Most Powerful Women Hall of Fame. In 2009, she endowed the Womentorship program, benefiting students and alumnae of the Edwards School of Business at the University of Saskatchewan. Betty-Ann was also the recipient of the 2009 "Women Helping Women" Award from the Stevies Awards for Women in Business. Betty-Ann now writes and lectures about "Gender Physics," an original concept advocating the balance of masculine and feminine energy. You can read more about her at www.StillettoChick.com and her blog. She also maintains an active presence on LinkedIn, Twitter and Facebook.